01.19.23
In 2022, augmented reality company Banuba added a new product called “Tint” to its software offerings.
These offerings now include an automated system for AI seasonal color analysis and a recommendation engine that helps people determine their color profile and receive suggestions for the most suitable beauty products and combinations. This is purportedly the only available solution of its kind on the market.
Tint is an out-of-the-box solution for beauty retailers and cosmetic manufacturers that combines a realistic makeup try-on, an advanced AI beauty advisor, and a buyer-friendly UI. The application is web-based, making it available on any device with a working internet connection. This will expand the potential audience for the companies using it.
The lifelike quality of the products are in line with the needs of the most demanding companies, according to the brand, and can realistically offer the following benefits:
Over 200% better conversion rate;
over 30% higher average order value; and
a more than 300% increase in website engagement.
Artificial intelligence technology allows Tint to provide accurate personalized recommendations. Consumers admire products that the AI mechanism recommends. This thus boosts conversions and decreases returns by up to 60%. Even if the person doesn’t know what will fit, the software will make sure they are only shown the products that are guaranteed to look good on them.
Competitive Advantages
Tint’s competitive advantages include patented Banuba face-tracking technology with 3,308 vertices; significantly faster technology and better accuracy; AI face and seasonal color analysis;
AI beauty advisor; and makeup look try-on (potentially increase customer lifetime value). It’s also accessible on almost any connected device with a camera and provides fast integration that takes up to two weeks and digitization of new products in 48 hours.
Watch the demo of makeup virtual try-on here: