01.23.23
Hair coloring pioneer Clairol has debuted three products that deliver salon-quality color and style from home.
Informed by customer needs and insights, Root Touch Up Color + Volume 2-in-1 Spray; Natural Instincts Bold; and Blonde It Up Crystal Glow Toners work on an array of hair types and textures.
Root Touch Up Color + Volume 2-in-1 Spray is a multipurpose temporary root touch up spray that instantly covers grays, plus a boost of volume. Utilizing Colorfill Technology, the 2-in-1 spray is a solution that meets an unmet concern shared by 50% of women who use other root touch ups have: cover root regrowth and give the appearance of fuller looking hair with a damage-free formula.
Natural Instincts Bold is a new at-home coloring system inspired by the latest trends for those who want to achieve bold color on dark while gentle on hair. Formulated with 0% ammonia, argan oil, acai, and guarana extracts, the permanent dye promises bold color that lasts up to eight weeks and is suitable for all hair textures. The VitaBoost Color amplifier, an advanced color system that guarantees precise placement of bold pigments deep inside the hair fiber, delivers bold color results that last weeks with more resistance to fading after wash. The included Moisture-Rich Mask also protects the hair by reducing tangles and smoothening the cuticle layer, for overall smooth moisturized hair.
Blonde It Up Crystal Glow Toners add a pearlescent veil of color and neutralizes unwanted brass. Inspired by crystals that dominated the spring/summer 2023 runway collections, blondes can recreate these lustrous and luxe hues for their hair without damage using the TruTone System technology. This technology leverages various tones to help neutralize unwanted warmth and brassiness while adding a veil of sheer iridescent color.
For a high-gloss shine, the Crystal Finish Treatment leaves hair feeling smooth and conditioned in just 10 minutes with no damage.
“Clairol recognizes women are looking for easy at-home solutions to target their hair coloring needs, while also desiring the latest salon-inspired trends, which drive us to create products with the most advanced technology,” said Saeema Shakir, director of hair color product development at Clairol. “As one of the leaders in the at-home hair coloring category, these new products were created to deliver the best results across all hair types and textures so anyone at home can use them.”
Root Touch Up Color + Volume 2-in-1 Spray ($10.99) is available in five shades: black, dark medium brown, medium brown, light brown and light blonde.
Natural Instincts Bold retails for $9.29 and comes in six shades: Dragon Fuchsia, Copper Sunset, Achiote Auburn, Deep Burgundy Acai, Blue Black Colibri and Violet Passiflora.
Blonde It Up Crystal Glow Toners ($9.99) is available in six shades: Luminous Pearl, Radiant Opal, Rose Quartz, Sheer Amethyst, Rose Quartz and Iridescent Emerald.