02.09.23
As a Glo.cal business facilitator, MakeUp in LosAngeles orchestrates a friendly and intimate B to B event gathering the most dynamic and creative suppliers with the most successful skincare and make-up brands, in the city embodying beauty: Los Angeles.
One of its many exhibitors, Croda, will be at Make Up In LA at the LA Convention Center from February 16-17 at booth J35. As full-service solution providers, the company will collaborate on innovative formulations, sustainable solutions and research and development.
Featured Ingredients & Formulations
Croda will highlight some of its newest, best-performing ingredients along with accompanying literature, data and samples. A few standouts to look forward to include ChromaPur CV2 and CV7, SolaveilTM CT-300, BB-Biont MBAL, Matrixyl 3000 OS, Lipolami ER, Phytessence French Oak and more.
In honor of Pantone’s Color of the Year, Viva Magenta, Croda will be showcasing its “Pop of Colour MultiBeauty Stick – Cranberry Crush,” that embodies the positive vibes and bright pop of Viva Magenta. Also featured is its Naturally Boosted collection boasting the benefits of Chromapur CV2 and CV7. Stop by booth J35 for more innovative ingredients and featured formulations on February 16 and 17.
One Croda Collection
Introducing the latest formulation collection from Croda: the One Croda Collection. The new collection addresses industry needs and showcases the versatility of its products and formulations. With features from Crodarom, Sederma, Alban Muller, and Parfex brands, these formulations embody Croda’s mission to use smart science to improve lives, from scalp care to hair revitalization and transformative textures.
Skin Care Workshop
Join Brittney Strickland, business development director of beauty actives, and Panayiota Kalimanis, marketing coordinator, on Friday, February 17 from 10:30- 11:15 am PDT at the LA Convention Center for an informative, insightful workshop, “Present and Future Skin Care Trends.”
Register for your free badge here.