02.11.23
Sol De Janeiro’s first-ever bi-coastal pop-up celebrating the launch of its new and best-selling body products inspired by the beauty of Brazil is now open.
Now through February 21, Sol de Janeiro is taking over a prime SoHo location. The pop-up will then open on Saturday, Feb. 11, and consumers will be able to experience mini lymphatic drainage massages, product demos and daily giveaways.
The brand will also host a pop-up across the country at The Grove in Los Angeles. As one of the top-selling brands at Sephora, this in-person touchpoint signifies its move to connect with its vast Sephora consumer base.