02.23.23
Glossier is now available in-stores and online at Sephora across the US and select stores in Canada.
After reopening its retail locations in 2021, Glossier was inspired to expand its focus on collaborating with retailers that share its community-centered vision.
“Glossier is built on community, and Sephora is not only an iconic global retailer but also embodies our commitment to community,” said Kyle Leahy, Glossier CEO. “It is a beauty destination and the perfect partner for Glossier’s first-ever retail relationship. We both strive to celebrate the joys of beauty discovery and it’s where so many of our customers are already shopping. Before this collaboration was even announced, Glossier was one of the most searched brands on Sephora. com.”
Consumers and brand users can expect a slice of the Glossier-pink vibes of its flagship stores at Sephora. The brand’s No. 1 Pencil and Cloud Paint will be available in a range of shades. Glossier’s wavy tray tester system from its flagship stores will also be available. The innovative system allows the trays to be easily moved and rearranged for future products.
What’s more, the brand’s “You Look Good” mirror is one of the first elements consumers will notice when shopping the gondola.
Samples of the brand’s Milky Jelly Cleanser, a conditioning face wash or After Baume, a moisture barrier recovery cream will be available.