03.09.23
Dawn Professional has rolled out new Dawn Professional Heavy Duty Manual Pot and Pan detergent, which has the brand's highest level of proprietary grease-cutting surfactant. It is designed to better serve high-grease commercial kitchens, according to the P&G-owned brand, which targets the industrial and instututional cleaning space.
Dawn tapped celebrity chef Jet Tila to celebrate National Dishwasher Appreciation Day (March 9), and introduce the new pot and pan product to the category.
Tila knows the value dishwashers bring to a restaurant back-of-house; he started as a dishwasher in his family’s restaurant kitchens and markets in Los Angeles.
“I spent countless hours scrubbing pots and pans and stayed into the wee morning waiting for them to soak just so I could do it all over again,” said Tila. “Having a reliable dish detergent that can help dishwashers get the job done faster is why I’ve partnered with P&G Professional to promote the new Dawn Professional Heavy Duty Manual Pot & Pan. Restaurant owners and operators, like myself, now have an option that works for kitchen staff to alleviate the stresses that they face to make the entire kitchen operation run more efficiently.”
With its unique, proprietary formula, Dawn Professional Heavy Duty Manual Pot and Pan contains three times more baked-on grease cleaning power to help dishwashers spend less time and energy on greasy cookware and can reduce scrubbing by 50% from active ingredients that do more of the work, according to the P&G brand.
Dawn Professional Heavy Duty Manual Pot and Pan is available in 38oz. and 1-gallon sizes and is sold at select retailers and distributors nationwide.
Retail distribution in the I&I sector has been evolving, according to Kline.
“With the time and effort they spend on cleaning greasy pots and pans and other kitchen tools, back-of-house kitchen staff have some of the hardest jobs in a restaurant but rarely are celebrated by customers,” said Paul Edmondson, VP of P&G North America. “Restaurant owners want a detergent that saves time and makes the lives of their dishwashers easier. So we developed Dawn Professional Heavy Duty to get the job done right, building on the trust that restaurant workers have in Dawn. We are expanding our portfolio with a great product that business owners can rely upon, saving money and time—all while delighting their staff.”
Dawn tapped celebrity chef Jet Tila to celebrate National Dishwasher Appreciation Day (March 9), and introduce the new pot and pan product to the category.
Tila knows the value dishwashers bring to a restaurant back-of-house; he started as a dishwasher in his family’s restaurant kitchens and markets in Los Angeles.
“I spent countless hours scrubbing pots and pans and stayed into the wee morning waiting for them to soak just so I could do it all over again,” said Tila. “Having a reliable dish detergent that can help dishwashers get the job done faster is why I’ve partnered with P&G Professional to promote the new Dawn Professional Heavy Duty Manual Pot & Pan. Restaurant owners and operators, like myself, now have an option that works for kitchen staff to alleviate the stresses that they face to make the entire kitchen operation run more efficiently.”
With its unique, proprietary formula, Dawn Professional Heavy Duty Manual Pot and Pan contains three times more baked-on grease cleaning power to help dishwashers spend less time and energy on greasy cookware and can reduce scrubbing by 50% from active ingredients that do more of the work, according to the P&G brand.
Dawn Professional Heavy Duty Manual Pot and Pan is available in 38oz. and 1-gallon sizes and is sold at select retailers and distributors nationwide.
Retail distribution in the I&I sector has been evolving, according to Kline.
“With the time and effort they spend on cleaning greasy pots and pans and other kitchen tools, back-of-house kitchen staff have some of the hardest jobs in a restaurant but rarely are celebrated by customers,” said Paul Edmondson, VP of P&G North America. “Restaurant owners want a detergent that saves time and makes the lives of their dishwashers easier. So we developed Dawn Professional Heavy Duty to get the job done right, building on the trust that restaurant workers have in Dawn. We are expanding our portfolio with a great product that business owners can rely upon, saving money and time—all while delighting their staff.”