04.03.23
Maybelline New York has unveiled its latest campaign with comedian Chloe Fineman, who showcases the durability of the brand's all-new Tattoo Studio Ink Pen Eyeliner.
The digital campaign— titled, "Ugly Cry, Perfect Liner"— is a 1990s music video-inspired video that highlights the liquid eyeliner's waterproof, smudge-proof, 24-hour longwear benefits, according to the beauty brand.
"We're thrilled to be partnering with Chloe for our new Tattoo Studio Ink Liner campaign, leaning into her engaging personality, and the 'cry-proof' nature of the product. Chloe was the perfect partner for the Ugly Cry campaign, bringing a comedic twist to showcase the product's long-lasting formula, through thick and thin," said Fernando Febres, assistant vice president, US marketing, Maybelline New York, which is part of L'Oréal.
The digital campaign— titled, "Ugly Cry, Perfect Liner"— is a 1990s music video-inspired video that highlights the liquid eyeliner's waterproof, smudge-proof, 24-hour longwear benefits, according to the beauty brand.
"We're thrilled to be partnering with Chloe for our new Tattoo Studio Ink Liner campaign, leaning into her engaging personality, and the 'cry-proof' nature of the product. Chloe was the perfect partner for the Ugly Cry campaign, bringing a comedic twist to showcase the product's long-lasting formula, through thick and thin," said Fernando Febres, assistant vice president, US marketing, Maybelline New York, which is part of L'Oréal.