04.13.23
As Dial celebrates its 75th anniversary, the brand's new and improved body washes, featuring improved sustainable packaging and enhanced formula with hydraclean complex and Vitamin E, have been recognized as a winner of the 2023 Product of the Year USA Awards.
Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program centered around product innovation, Dial Body Wash is awarded the highly acclaimed honor of the best product within the Body Cleaner Category.
"It is an honor to be endorsed by Product of the Year as a 2023 winner for the Body Cleaner Category," said Vildan Oenpeker-Cerci, senior vice president marketing, North America. "As consumer purchase habits continue to fluctuate, it's important for brands to stand out among other competitors within the space. We're looking forward to having the opportunity to utilize the distinctive Product of the Year red seal within our upcoming marketing and sales efforts this year to not only attract new customers to purchase our new and improved Dial Body Wash, but further build credibility with our existing consumers as an innovative product in the Body Cleaner Category industry."
A globally established seal of approval, the Product of the Year emblem was developed over 30 years ago and has been a trusted CPG pillar in the US for nearly 15 years. The Product of the Year red seal is a distinctive mark that allows shoppers to easily identify the top trendsetting products on the market, voted on by 40,000 fellow consumers, while also serving as a valuable marketing tool for brands to build consumer awareness, especially among competitors within their respective spaces.
"Product of the Year is more valuable now than ever. The level of access consumers have to products today is unprecedented – far beyond retail aisles, they have DTC options, grocery delivery in the palm of their hands, and they can watch their favorite influencer review items they're considering purchasing in real time," said Mike Nolan, global CEO of Product of the Year Management. "Product of the Year is an established and increasingly relevant resource for CPG companies, helping their products stand out, and be understood and trusted by their customers. Entirely new 2023 categories of Product of the Year award winners further demonstrate the ever-evolving trends we are seeing in the U.S. market, and as a company we're thrilled to be at the forefront of recognizing these products for top performing function, design, packaging, or ingredients."
The full list of 36 winners of the 2023 Product of the Year Awards were revealed at the annual Product of the Year Awards Show on February 16 at the Current, Pier 59 in New York City. The celebration kicked-off with a red carpet with Rachel Dratch and Alex Moffat hosting the Award Show.