04.13.23
Lumin, a premium men’s skincare brand, has undergone a makeover, reinventing its look and feel to provide what the brand calls a simplified and solution-driven approach to help men illuminate their full potential.
Color Correcting Products
As part of the brand’s facelift, Lumin is revealing a suite of color correcting products that are reportedly a first for the male skincare industry.
“Men’s skincare has always been an underserved category, and as a brand that men already trust and turn to for easy-to-use and effective solutions, we saw an opportunity to push boundaries and innovate even more,” said Ingrid Jackel, newly appointed CEO of Pangaea Holdings, Inc. “While color-correcting is an existing feature for women's cosmetics, we wanted to evolve this technology and adapt it to fit unique male skin needs and offer it in an effective, simple and digestible way.”
Two of the new SKUs feature unique formulations that leverage the science of color theory where opposite colors on the color wheel cancel each other to instantly correct dark undereye circles and redness. To underscore the effectiveness of the color correctors, Lumin is offering a free trial of the products upon completion of a brief skin quiz for interested customers.
Instant Redness Corrector $19 – Equipped with undetectable green pigments that blend seamlessly into the skin to neutralize redness with hydrating and calming properties, panthenol helps to soothe and calm dry, red skin. Mushroom and aloe leaf extracts and sodium hyaluronate replenish skin's appearance.
Instant Dark Circle Corrector $19 – This lightweight yellow pigment counteracts blue and purple tones under the eye to immediately brighten and reduce the appearance of dark circles. This product also reduces inflammation and hydrates the skin to help smooth the appearance of fine lines over time. The lightweight formula seamlessly absorbs into the skin without leaving any residue. It is enriched with licorice root extract, which diminishes the appearance of dark under-eye circles, discoloration, and age spots. Additionally, caffeine helps to reduce puffiness from the skin's surface, making this a comprehensive solution for under-eye concerns.
Lumin is also launching a new redness defense moisturizer as a daily-use solution for soothing irritated dry skin, especially during the winter.
Anti-Redness Defense $29 – Formulated with botanical ingredients to help soothe and calm dry, irritated, red skin, product also helps moisturize, visibly reduce inflammation redness and restore the natural skin barrier. Lumin’s unique complex includes panthenol to help soothe and calm dry, red skin. Centella asiatica, aloe leaf and mushroom extracts care for skin with natural defenses.
Light Bulb Moments and Luminaries
A new logo featuring a lightbulb icon denotes Lumin’s new ethos to turn on its smart switch to innovate new solutions that empower men to look and feel their brightest. The brand’s re-design comes with a community-building initiative and content series that spotlights “luminaries”— trailblazers and innovators who are committed to sharing their personal “light bulb” moments to help others.
To kick-off the monthly SpotLight Luminary series, viewers can find interesting interviews on the Luminary landing page featured on the newly designed website.