04.14.23
The Pierre Fabre Group has acquired Même, a French dermo-cosmetic brand for patients experiencing the side effects of cancer treatments.
Même was established with oncologists and dermatologists to address the side effects of cancer treatments with founders Judith Levy Keller and Juliette Couturier at the helm.
The acquisition cements the continuation of the commercial partnership forged in December 2017. For three years, the Eau Thermale Avène brand’s sales network introduced the philosophy and products of Même in pharmacies and drugstores. The brands have a portfolio boasting 46 products in 4,800 pharmacies and drugstores, in addition to an online store.
The brand is distributed in 10 other countries including Germany, Romania more recently, China, with potential for growth in other markets.
Pierre Fabre is a minority shareholder for the past five years, and acquired the remaining capital from the co-founders and the Eutopia investment fund specializing in emerging consumer brands through its Otium Consumer fund.
“With the Pierre Fabre teams, we will be able to develop excellent synergies to accelerate our development, particularly on the international front, and turn our dream into reality: making Même accessible to those who need it, everywhere in the world and for many years to come,” said Levy Keller and Couturier.
Born from the founders’ own personal ordeal with the undesirable side effects of cancer treatment, including adverse effects on skin, mucous membranes and hair, the pair created a range of dermo-cosmetic care products and make-up based on natural ingredients, with efficacious formulas.
Frédéric Ennabli, CEO of Pierre Fabre called Même a “perfect fit” with Pierre Fabre Dermo-Cosmetics’ mission to provide solutions for skin conditions while improving patients’ quality of lives.
“Through this acquisition, we confirm our strategy of investing in innovative brands and products in our priority areas of oncology, dermatology and dermo-cosmetics,” said Eric Ducournau, CEO of the Pierre Fabre Group. “Through its positioning, Même is at the very crossroads of these three strategic priorities. When I first met Judith and Juliette 5 years ago, I realized very quickly that we shared common values and that their project had strong development potential. We will now continue to write this meaningful story together in service to those affected by cancer.”