05.09.23
In honor of National Nurses Month, therapeutic skincare brand CeraVe is extending its ongoing commitment to nurses by announcing a new multi-year partnership with The Daisy Foundation, an international leader in meaningful recognition of nurses, to highlight the compassion and dedication represented within the nurse community.
This National Nurses Week, CeraVe and The Daisy Foundation have debuted a digital documentary short that chronicles the true story of a family whose lives were forever impacted by two New York nurses.
The short details the story of Maria Vento, a New Jersey mom who welcomed her daughter Sofia prematurely and with a congenital heart defect, and how nurses not only saved her life, but touched the lives of her family. During the long stays at hospitals that followed her birth, Vento and her family crossed paths with nurses Kathryn Finley, BSN, RN, CCRN and Gabi Kats, BSN, RN, CCRN who each took special care of her daughter and supported the family through some of their toughest times.
Finley's and Kats' above-and-beyond care for Sofia and her family prompted Vento to nominate them each for The Daisy Award For Extraordinary Nurses, which gives patients, families and colleagues the opportunity to nominate nurses who have created remarkable relationships with patients through their acts of compassion.
"We at CeraVe have the utmost appreciation for the tireless dedication and profound impact of nurses, and we remain committed to ensuring nurses receive not only gratitude, but support and resources as well," said Jasteena Gill, VP of marketing at CeraVe. "Our partnership with The DAISY Foundation is an extension of our ongoing commitment to this mission, and over the next three years, we'll help them encourage patients and colleagues to thank and celebrate the nurses in their lives."
As a continuation of the brand's support of nurses timed to National Nurses Week, CeraVe has partnered with Little Words Project, the original word bracelet, to provide a portion of sales donation to The Daisy Foundation. From May 9 to May 12, Little Words Project will donate 25% of net proceeds from every "Nurse" bracelet sold on their website to The Daisy Foundation, and CeraVe will match the donations generated. Purchase a bracelet by visiting Little Words Project's online store.