05.12.23
Naples Soap Company— maker of premium-quality skin and hair care products with organic ingredients from soaps to butter butters and seal salt scrubs— has expanded its Florida presence with the opening of three new locations.
“We are officially crisscrossing the state of Florida from the Panhandle to southeast Florida to Florida’s west coast,” said said Deanna Wallin, founder and CEO of Naples Soap Company. “We set our sights on these locations in early 2022, because they were a perfect match with our growth strategy to be in high-traffic, coastal locations that attract tourists, seasonal residents and year-round shoppers. We faced multiple construction and hurricane-related delays, but we’ve overcome these challenges to create beautiful retail spaces where customers can see, feel, smell, try and buy our products.”
The new store, located at 4771 E. County HWY 30A, Suite C101 in Santa Rosa Beach represents the company’s second location in the Florida Panhandle. The 1,200 square foot retail space is adjacent to a new high-end boutique hotel called The Lodge 30A. This family destination is what the brand calls a “perfect fit” for the company’s coastal vibe and multi-generational appeal. The Santa Rosa Beach store opened in April of 2023.
High-Customer Demand Opens First Store
Naples Soap Company responded to high-customer demand by opening its first store in southeast Florida in early May of 2023. The 1,800 square foot store is located in the new shopping district called Plantation Walk at 331 N. University Drive, Suite M2-1000 in Plantation, Florida.
“For years, customers have been driving Alligator Alley from Broward, Miami-Dade and Palm Beach counties to shop at our Tin City and 5th Avenue Naples stores,” said Wallin. “We’re excited to respond to customer requests with our first store in southeast Florida to serve this constituency.”
Naples Soap Company will also open a 2,300 square-foot store at the new community of Wellen Park.
“This new store in Venice will fill the locational gap between our store in Punta Gorda at Fishermen’s Village and our store on Main Street at Lakewood Ranch,” said Wallin. “This area is growing so quickly, and we have such an established brand in Charlotte and Sarasota counties, we felt that adding a store at the new Wellen Park development was a natural choice. The new store is on track to open the third week of May and is located at 19790 Wellen Park Blvd., Suite 102 in Venice.