05.30.23
Brad Pitt’s genderless clean beauty brand Le Domaine has signed its first retail deal with Bluemercury.
The anti-aging skincare brand, launched by cofounder Brad Pitt nine months ago with a family of organic wine growers, will enter Bluemercury both online and in 20 US doors today.
The brand’s serum, moisturizing cream, fluid cream and cleansing emulsion combine anti-aging properties from the seeds of grapes. The products, which range from $80 to $385, feature two exclusive, patented active ingredients: GSM10 and ProGR3.
GSM10 combines potent properties from the seeds of Grenache grapes with the seeds and skin of Syrah and Mourvedre grapes. A combination of three natural molecules present in plant extracts, vine sarments, chamomile and green tea, ProGR3 has scientifically demonstrated its efficacy on the toxicity of progerin, the marker protein of aging, according to the company.
The skincare line, which focuses on "green beauty," features refillable products, upcycled packaging materials with wooden caps made from recycled wine casks and formulas that are between 96% and 99% of natural origin.