06.07.23
National drug store chain Rite Aid has launched an exclusive collection of clean beauty and personal care essentials. Spanning multiple categories, RYSHI products offer better-for-you ingredients at an accessible price point so customers can conveniently build their beauty toolkit at their neighborhood Rite Aid, according to the company.
From vegan lashes to hydrogel eye and sheet masks, to sunscreen, body wash and razors, RYSHI offers everyday essentials and self-pampering favorites -- all priced under $20 each -- to provide accessible, high-quality offerings to Rite Aid customers.
“For years, customers have turned to our Rite Aid brands for trusted, affordable items and we’re excited to introduce them to RYSHI, a brand that reflects our ongoing commitment to make cleaner ingredients and offerings widely available for everyone,” said Pamela Kohn, senior vice president, chief merchandising officer at Rite Aid. “Created to ‘let the real you shine through’ we hope that RYSHI users feel empowered with confidence to be the best version of themselves with a little help from our products.”
The RYSHI brand features a wide selection of products, including: gua shas/facial massagers; facial wipes; hydrogel eye masks; sheet masks; vegan eye lashes; makeup applicators; eyelash curlers; hand cream; body wash; cotton balls/rounds; sunscreen; dry brushes; nail care; razors; and more.
The collection is free from parabens, perfluorinated substances (PFAS), triclosan, formaldehyde and formaldehyde releasers. In addition, all RYSHI products are independently lab tested to ensure product performance and safety and are backed by a 100% satisfaction guarantee.
RYSHI will continue to expand its offerings through 2023, boasting more than 300 products—exclusively available at Rite Aid stores and on RiteAid.com.