06.08.23
Asha Talwar Coco has joined Covey Skincare as the CEO.
She brings two decades of experience and a proven track record within the beauty industry to the indie-skincare company.
Covey Skincare, founded by supermodel Emily DiDonato and Googler Christina Garcia, is built on the pillars of highly effective, minimalist routines, according to the company.
“I’m inspired by the foundation Emily and Christina built at Covey, leading with authenticity and deeply impacting their community, dubbed the 'flock,’” said Talwar Coco. “I am excited to partner with them on this journey to accelerate Covey's growth trajectory. This amazing brand has significant opportunities in product innovation, digital excellence, and retail expansion.”
Previously, Talwar Coco held strategic roles at beauty giants Estee Lauder and Coty before moving to leadership positions at Firmenich, Givauda, and indie brand FORVR Mood by Youtuber Jackie Aina.
As CEO of Covey Skincare, she will accelerate the brand’s velocity driving DTC growth, strategic retail expansion and product innovation.