06.27.23
Zotos Professional has unveiled a new campaign for its Age Beautiful brand as it celebrates its 14th year on the market.
The Age Beautifully campaign celebrates the unique stories and beauty of women at every age and aims to inspire everyone to celebrate their individuality, according to the brand.
"We believe that age should never be a limitation to feeling beautiful and confident," said Michelle Ryan, vice president of marketing, Zotos Professional. "With the Age Beautifully campaign, we want to challenge society's perceptions of aging and redefine the notion of beauty. Each individual's journey is unique and should be celebrated at every stage of life."
At the heart of the Age Beautifully campaign is Age Beautiful professional anti-aging hair color, specifically designed to fight the five signs of aging hair: thinning, wiry gray, turning gray, dryness and dullness. The innovative product replenishes hair with the essential components that are lost with aging. Hair is softer, shinier and more manageable with vibrant, dimensional color.
"I understand the demands of a fast-paced lifestyle as my clients are often on the go," said Christopher Naselli, celebrity hairstylist. "I love to recommend AGEbeautiful Hair Color, with biotin, for that full and healthy hair look and easy root touch ups at home, so my clients can feel confident and ready for any opportunity."