06.28.23
Fenty Beauty and Fenty Skin have launched Fenty Beauty + Fenty Skin Experience on Roblox – the global immersive platform where millions of people connect, play and communicate daily.
Fenty Beauty, Fenty Skin, and Fenty Fragrance will offer access to their first-ever virtual world for four weeks, allowing for a first-of-its-kind co-creation opportunity for one of the most popular products – Fenty Beauty Gloss Bomb Universal Lip Luminizer, which was featured in the pop megastar's Show Stopp'r Kit for the Super Bowl LVII in February.
“Beauty experiences are meant to be fun, so I’m excited to provide everyone, everywhere, a glimpse into our world and a new realm of amusement with our makeup, skin care, and fragrance,” said Fenty Beauty Founder Rihanna.
The Fenty Beauty + Fenty Skin Experience on Roblox will give a peek inside the world of Rihanna’s beauty brands, uniting a global community and allowing for a new place of self-expression. Rooted in consumer co-creation and connection, the Fenty Beauty + Fenty Skin Experience will encourage users to navigate through interactive scavenger hunts, mazes and creation opportunities for a richer understanding of the inspirations and ingredients of some of Fenty's most viral and best-selling products – Fenty Skin Melt Awf Jelly Oil Makeup-Melting Cleanser, Fenty Eau de Parfum, and Fenty Beauty Gloss Bomb Universal Lip Luminizer.
“Gloss Bomb is the OG Fenty Beauty lip product. I’m excited to get people into our virtual lab and see all the different Gloss Bomb creations,” said Rihanna. “Co-creating one of my favorite lip products with my Fenty Family is a fun and special thing for me.”
The Fenty Beauty Lab
After exploring the skin care and fragrance worlds, users will visit the Fenty Beauty Lab where they can create their own custom Fenty Beauty Gloss Bomb Universal Lip Luminizer. Here, users can choose the ingredients, effects, bottle, lid, applicator and even name their own shade before sending it to the “Sephora Experience” – a virtual and immersive retail display. Visitors can view all Gloss Bomb creations from their fellow users and vote on their favorites, while also enjoying weekly Fenty avatar accessory drops. The finalists will be shared with Rihanna, who will then choose one winner to inspire the next Gloss Bomb, which will be available for purchase in 2024 on FentyBeauty.com and Sephora.com.
The Fenty Beauty + Fenty Skin Experience on Roblox will be available from June 30-July 30, 2023.