07.08.23
Science-backed hair care brand Living Proof will be available at Ulta Beauty at Target, launching online and in select stores nationwide July 9.
Known for its best-selling Perfect Hair Day Dry Shampoo, proprietary HairTech and “Emily in Paris” actress Lily Collins, Living Proof’s entrance into Ulta Beauty at Target is anticipated to reach another audience of hair-curious consumers and defend its positioning in the industry as what the brand calls a “prestige, consumer-first brand.”
Along with the Perfect Hair Day Dry Shampoo and Advanced Clean Dry Shampoo, Ulta Beauty at Target will carry select products from Living Proof’s Perfect Hair Day, Restore, Frizz, Style Lab and Full franchises.