08.07.23
DFS Group, a leading global luxury travel retailer, is launching a series of exclusive experiences that offer guests personalized shopping journeys leveraging AR and AI technology.
Themed "Explore New Dimensions," DFS will bring together 15 brands in the new program at DFS stores in Hong Kong SAR, Macau SAR, Singapore, Bali, Guam, Saipan, Paris and Venice.
Guerlain and Jo Malone London Anchor List of Participating Luxury Beauty Brands
Two anchor brands, Guerlain and Jo Malone London, will be joined by Burberry, Charlotte Tilbury, Clarins, Clinique, Estée Lauder, Ginza, Kiehl's, La Mer, Lancôme, L'Occitane, Sol de Janeiro and Sulwhasoo to offer a variety of pop-ups and at-counter experiences. Customers will be invited to explore one-of-a-kind experiences, test new products and experiment with beauty's new dimensions through textures, colors and sensations to Glam Up their look with limited-time makeup and fragrance offerings and Glow Up their beauty routines through skincare regimens.
Guerlain, the luxury French beauty brand, is offering two exclusive-to DFS workshops – "Honey Tasting Workshop" and "Melliferous Flower Workshop" – to showcase the benefits of the brand's new Abeille Royale Honey Treatment Night Cream at selected DFS stores in August. Customers will also be able to enjoy a range of facial treatments conducted by expert beauty therapists using the latest techniques and technology harnessing the power of honey and royal jelly.
Jo Malone London is presenting a "Whimsical World" with pop-ups at T Galleria by DFS, Hong Kong, Canton Road; T Galleria by DFS, Macau, City of Dreams; and T Galleria by DFS, Macau, Shoppes at Four Seasons. With purchases, customers can play the digital claw grabber on-site to win Jo Malone London products and enjoy exclusive personalization services with limited-edition shaped boxes, keychains or magnets.