08.13.23
With daily sunscreen use a top skin care concern in 2023, moisturizer is a must in every medicine cabinet, even the already-youthful-skinned Gen Zer. And, when it comes to application, the neck and decolletage in equal measure to the visage.
Because a moisturizer’s formulation is key to achieving and maintaining youthful-looking skin from the chest up, New York City-based beauty trend tracker Spate says polypeptides and resveratrol are the moment’s top-growing moisturizer ingredients in skin care.
Polypeptides
Polypeptides help reduce the appearance of lines and wrinkles, improve elasticity and increase hydration retention. Some of the top-volume search queries include “Drunk Elephant Protini Polypeptide Cream,” “Protini Polypeptide Cream” and “Is Drunk Elephant Protini Polypeptide Cream safe during pregnancy?” The fact that Drunk Elephant is associated with all these search queries reveals that customers are particularly interested in the brand’s polypeptide moisturizer. The Drunk Elephant Protini Polypeptide Cream receives an average of 18.0K Google searches a month — basically dominating the polypeptide market. Spate encourages brands to bring polypeptides to the forefront of their facial moisturizers.
Resveratrol
Incorporating resveratrol into skincare routine can help enhance skin firmness and alleviate inflammation. The top-search queries for resveratrol alongside face moisturizer include “resveratrol cream,” “Caudalie Resveratrol Lift Night Infusion Cream,” “M. Asam Resveratrol NT50 Lifting Cream & Perfect Teint,” and “Age-Defying Resveratrol Q10 Night Repair Cream.”
Top searches for resveratrol reveal that consumers are seeking this ingredient in a variety of products from different brands, and resveratrol’s popularity as an ingredient — beyond the bounds of beauty — has grown by +9.2% year-over-year (YoY). And the trend doesn’t stop at moisturizers; resveratrol is also gaining traction in the realm of supplements and ingestibles. Searches for “resveratrol” alongside “supplements” and “ingestibles” are up +3.4%, with an average monthly search volume of 16.3K.
Due to the heavily saturated moisturizer market, brands looking to enter the space can carve out a niche by aligning with top-trending ingredients — especially if they’re armed with information about which ingredients matter.