08.14.23
Americans lose on average 15.5 hours of sleep during the summer months (about 10 minutes of sleep per night). 2023’s shift from the leisurely pace of summer to the more hectic days of fall calls for intentionality about restful shuteye.
The seasonal change – sometimes called the summer sleep slump – can leave many feeling sleep deprived and disoriented, which can throw routines off balance.
Recognizing this challenge, Natrol, a leading sleep, mood and stress supplement brand, has joined forces with Ashley Tisdale, founder of Being Frenshe, to empower individuals to get ready for rest and reset their sleep routines with a giveaway of tools and resources designed to support a healthy sleep routine.
Built from Tisdale's personal mental health and wellness journey, Being Frenshe products are formulated with clean ingredients and rooted in the emotional power of scent to help boost one's mood.
"We understand the challenges that come with seasonal transitions when it comes to getting restful and rejuvenating sleep. Through our collaboration with Ashley and her clean wellness brand, we will provide individuals with the tools and resources to reset their sleep routines and fully embrace the unique opportunities that each season brings," said Hanan Wajih, Natrol's chief marketing officer.
Back on Track Pack Giveaway
Designed to inspire and support consumers as they reset their sleep routine, the Back on Track Pack giveaway launches August 14 and runs through September 15. 50 randomly selected individuals have the chance to win a Back on Track Pack – 10 winners announced each week – along with a $50 Target gift card. Together with Natrol melatonin products, Ashley has selected three Being Frenshe products from its Lavender Cloud line to include in the Back on Track giveaway packs to provide the ultimate sleep support ritual and soothe you into sweet dreams: Hair, Body & Linen Mist, Reset Candle and Milky Hydrating Lotion.
"Being Frenshe is all about empowering individuals to own their well-being and embrace mindful rituals that support a healthier life," said Tisdale. "Sleep is a personal priority, and scent-focused rituals are essential to my well-being. Partnering with Natrol allows me to share the perfect wellness routine. Together, we will empower people to take charge of their sleep and embrace each day feeling their best."
Recognizing the importance of education in fostering healthy sleep habits, Natrol has enlisted the expertise of renowned sleep specialist, Dr. Shelby Harris. As a qualified authority in her field, Dr. Harris emphasizes the significance of melatonin and its role in helping people get back on track with optimal sleep patterns.
"With the summer sleep slump, many people become night owls, so melatonin is a tool I sometimes advise when you need some support in adjusting your sleep routine," said Dr. Shelby Harris PSYD, CBSM. "I'm delighted to partner with Natrol in providing valuable insights into the importance of understanding melatonin and how it can contribute to getting back on track with healthy sleep patterns. With the right knowledge and tools, individuals can face seasonal shifts with renewed energy and vitality."
Entry into the Back on Track Pack giveaway can be accessed here.