09.07.23
Shiseido recently revealed its global partnership with Academy Award winning actor and fashion icon Anne Hathaway for its Vital Perfection skincare line.
“While Ms. Hathaway has earned ever-increasing respect globally for her range as an actor, and her many talents, it is her sophistication, resilience and her respectful perspective of inner and outer beauty that make her the ideal ambassador for Vital Perfection,” said Shiho Nagasaka, Vice President of Global Marketing and Communication for Shiseido.
Starting in September 2023, Hathaway will bring the "Potential Has No Age" message to the marketplace in a unique art film by fashion photographer and director duo Luigi
& Iango.
The Vital Perfection collection consists of 15 products including day and night treatments, masks and the “breakthrough formula” Intensive WrinkleSpot Treatment, according to the Happi Top 30 company.
“While Ms. Hathaway has earned ever-increasing respect globally for her range as an actor, and her many talents, it is her sophistication, resilience and her respectful perspective of inner and outer beauty that make her the ideal ambassador for Vital Perfection,” said Shiho Nagasaka, Vice President of Global Marketing and Communication for Shiseido.
Starting in September 2023, Hathaway will bring the "Potential Has No Age" message to the marketplace in a unique art film by fashion photographer and director duo Luigi
& Iango.
The Vital Perfection collection consists of 15 products including day and night treatments, masks and the “breakthrough formula” Intensive WrinkleSpot Treatment, according to the Happi Top 30 company.