09.08.23
Bumble and Bumble has named editorial hairstylist Evanie Frausto as the brand's first global artistic ambassador.
In the role, Frausto will focus on artistic innovation at Bumble and Bumble to empower self-expression through hair. As a Bumble and Bumble alum, Frausto will continue creating innovative looks backstage at fashion week, for campaigns and editorial shoots for the brand, further defining the brand's creative vision in hair artistry.
"With Mexican roots, and growing up in the United States, I discovered a sense of acceptance and fluidity at a young age. I always experimented with exaggerated and rebellious looks that pushed societal norms," said Frausto. "This partnership with Bumble and Bumble allows me to combine my dedication to recognizing hair as a form of art in its own right with a brand that shares my dedication to embracing individuality and inclusivity."
This September, Frausto will return to New York Fashion Week with Bumble and Bumble, leading the hair direction for the Collina Strada and Luar SS24 shows.