09.22.23
Hair care brand Divi, known for its holistic approach to hair wellness, has expanded into three times more Ulta Beauty stores across the nation, beginning today.
This milestone reflects Divi's exceptional growth trajectory and underscores its commitment to delivering effective and consciously made hair care solutions to a wider audience.
"At Divi, our journey is rooted in authenticity and empathy. We recognize that hair health extends beyond aesthetics—it's a fundamental element of self-confidence and well-being," says founder Dani Austin. "Our expansion into additional Ulta Beauty stores nationwide enables us to touch more lives and empower individuals to embrace a comprehensive approach to hair wellness. We are so grateful to have Ulta Beauty as integral partners, supporting us on our mission to bring Divi's innovative solutions to even more people."
‘Sparked’ Success
The brand originally launched through Sparked at Ulta Beauty, the retailer's curated assortment of emerging brands, in 2022. After experiencing great success with Ulta Beauty's guests, the brand is now expanding to over 1,200 stores in less than one year.
Launched in 2021 by influencer and entrepreneur Dani Austin after her own hair loss journey, Divi's debut product, the cult favorite Scalp Serum, sold out in two hours and earned the brand $40 million in revenue its first year. Boasting four products including shampoo, conditioner and vitamins, Divi currently has over 8,000 five-star reviews, according to the brand.