09.27.23
Bio-Oil announces the launch of its “Labor of Love" campaign, a nationwide initiative that celebrates Labor and Delivery teams throughout the month of September, the most popular month for birthdays.
The campaign recognizes the enormity of the service, kindness and selflessness hospital staff – including obstetricians, anesthesiologists, techs, doulas, nurses and more – offer to laboring moms during childbirth, especially during a time of year when delivery rooms are very active.
To extend its support to these hospital workers, Bio-Oil is gifting custom care packages to labor and delivery staff at some of the busiest labor and delivery floors at hospitals nationwide.
Bio-Oil Skincare Oils are dermatologist recommended and clinically proven to help reduce the appearance of scars, stretch marks and other marks due to pregnancy, surgery, injury, acne, aging and more.
Partnership with Shawn Johnson East
The brand is also partnering with Olympic gymnast, entrepreneur and soon-to-be mother of three, Shawn Johnson East, to surprise the Labor and Delivery staff at Williamson Medical Center, a local hospital in her hometown of Nashville, with custom care packages to support them during this extremely busy time.
"As a mom of two kids and one on the way, I know how critical the Labor and Delivery staff are in ensuring both me and my babies are healthy, cared for and supported throughout this important time," Johnson East. "I'm excited to be partnering with Bio-Oil to give back to the hospital workers in my local community for their hard work and dedication during such a busy month."