10.02.23
TikTok and Instagram are always brimming with content with the latest Get Ready With Me videos featuring a new DIY mask, but is that suitable for tweens?
Board-certified dermatologist Dr. Brooke Jeffy says no. And that’s why she took it upon herself to launch an educational and simplified skincare line for kids, tweens and teens called Btwn.
Dr. Jeffy has hundreds of young clients seeking skin help and noticed tweens and teens weren’t properly caring for their skin. While they are hooked to their laptop and smart phone screens, what they need is a healthy skincare routine.
Two-Step Line
Btwn is a two-step skincare line intended for tweens, teens and parents looking to kickstart their children’s first skincare routine.
Btwn Daily Cleanser ($26) is a lightly foaming cleanser that gently removes impurities, promoting a balanced skin microbiome. Enriched with youth-friendly antioxidants and gentle exfoliants, it strengthens the skin barrier, boosts acne resistance, and protects against
environmental stressors. Safe for all skin types and conditions, it’s formulated with ages 6 and older in mind. Key actives include glycerin to hydrate and soften; panthenol to neutralize redness and irritation; green tea extract to protect against environmental stressors; chicory root extract to support the skin microbiome; and lactic acid to exfoliate and hydrate for smoother skin.
Btwn Daily Moisturizer ($30) is a lightweight moisturizer that hydrates and calms to keep skin healthy and nourished while protecting the skin barrier from everyday stressors. Packed with antioxidants and gentle exfoliants to help fortify the skin's defenses against acne, key actives include hyaluronic acid to lock in hydration and plump skin; gluconolactone a gentle PHA that hydrates and exfoliates for clearer skin; niacinamide to even out overall tone and strengthen skin; green tea extract to soothe and protect from environmental stressors; gotu kola: to heal damaged skin; and glucomannan to balances the skins’ microbiome.
The products also come in a duo bundle for $45 and are available here.