10.10.23
Perfect Corp.has collaborated with Walmart to launch a makeup virtual try-on experience via the Walmart iOS app.
The technology will allow Walmart customers to virtually try on makeup products across the blush, lip color, eye shadow and bronzer categories.
“As a destination for beauty, we’re committed to identifying new and emerging opportunities to inspire our customers and create more personalized, seamless, customer centric shopping experiences,” said Creighton Kiper, vice president of beauty at Walmart US. “That’s why I’m so excited that Walmart is launching Beauty Virtual Try-On, to offer customers a more engaging and convenient the Walmart app.”
Sustainable Face AI Solution
Walmart’s virtual try-on experience features Perfect Corp.’s Face AI solution, which is powered by advanced AI technology to create AR-powered makeup filters for customers to try-on digitally. The experience will allow shoppers to virtually try-on more than 1,400 products from Walmart Beauty’s extensive brand assortment including Almay, Black Radiance, CoverGirl, Elf Cosmetics, Maybelline, NYX Professional Makeup, Revlon, Rimmel, Neutrogena, Wet n Wild, The Lip Bar and more.
The technology is quickly becoming essential in the beauty retail space, the company says, delivering personalized experiences and empowering shoppers to virtually try-on dozens of shades in seconds to find their best match.
“As beauty customers turn to retailers for personalized advice and product recommendations, we are thrilled to be collaborating with Walmart to build an enhanced try-on experience with cutting-edge AI and AR technology," said Perfect Corp. CEO and Founder Alice Chang, “With hundreds of brands worldwide currently leveraging Perfect Corp.’s AI/AR virtual try-on solutions, we’re excited to make this technology more accessible to the thousands of customers who shop Walmart Beauty every day. As we look to the future, AI and AR- powered technology will continue to be integral for Walmart and other retailers to engage customers and offer customized shopping experiences to all.”