10.18.23
Gen Z skincare brand Skin Proud is now being sold at CVS Beauty.
As part of the retailer’s expansive portfolio, Skin Proud brings its affordable and inclusive selection of best-selling products, including CVS exclusives Secure the Barrier Skin Barrier Support Cream and Secure the Barrier Skin Barrier Booster Serum alongside TikTok viral favorites Serious Shade and Face Melt, bestsellers Velvet Cloud and Sorbet Skin.
The retail expansion comes on the heels of its launch at Walmart, in-store and online, in August 2021.
“We’re thrilled to see how quickly Gen Zs around the US have fallen in love with Skin Proud,” said Nora Zukauskaite, global marketing director at Skin Proud. “Our partnership with CVS helps us further expand our retail footfall and reach new customers across the US. We are beyond excited to welcome them into our ever growing super engaged #TeamProud community and provide them with products that are affordable and easy to use which are gently formulated with results driven, science led and natural ingredients that are suitable for all skin types. We will be introducing new customers to our TikTok viral favorites and bestsellers. As the brand continues its rapid growth, we’re proud to be joining CVS’s Beauty in Real Life expanding beauty portfolio.”
Skin Proud is currently available to buy in store across 131 Beauty in Real Life stores and online at CVS.