10.18.23
Kao USA Inc. has unveiled its latest brand, re/cover, a new eczema treatment. Kao says it represents a “paradigm shift” in the field of eczema management. The two-step treatment is steroid-free and combines a serum with an adhesive-free and invisible protective patch to help recover healthy-looking skin.
The first step is application of its Calming Eczema Serum, a lightweight formula that is enriched with horse chestnut and allantoin. The OTC formulation also contains colloidal oatmeal.
The Moisture Patch, applied to the affected area after the serum, is the second step. Developed using Kao’s patented fine fiber technology, it is a breathable hydrating barrier that disappears over time. This ultra-thin patch acts as a second skin, enveloping the dry and itchy area while sealing in vital moisture, according to Kao.
The patches gently adhere to the skin without the need for traditional adhesives. The patches remain transparent and can be comfortably worn for up to eight hours, according to the brand.
The 7-day regimen, featuring the serum and 14 patches (one for daytime use and one for nighttime use), is dermatologist tested, free of parabens and dyes, specially formulated for sensitive skin and steroid free.
"The launch of re/cover is a milestone moment for Kao," said Karen Frank, president, Consumer Care Business, Americas and EMEA. "We are the first to bring this innovative system to the US market. It underscores our unwavering commitment to revolutionizing eczema care and maintaining our leadership in therapeutic skin solutions. With re/cover, we're not just changing the game; we're setting a new standard for excellence in skincare."
The line will launch Nov. 1, 2023 on recoverskincare.com for $39.99.
The first step is application of its Calming Eczema Serum, a lightweight formula that is enriched with horse chestnut and allantoin. The OTC formulation also contains colloidal oatmeal.
The Moisture Patch, applied to the affected area after the serum, is the second step. Developed using Kao’s patented fine fiber technology, it is a breathable hydrating barrier that disappears over time. This ultra-thin patch acts as a second skin, enveloping the dry and itchy area while sealing in vital moisture, according to Kao.
The patches gently adhere to the skin without the need for traditional adhesives. The patches remain transparent and can be comfortably worn for up to eight hours, according to the brand.
The 7-day regimen, featuring the serum and 14 patches (one for daytime use and one for nighttime use), is dermatologist tested, free of parabens and dyes, specially formulated for sensitive skin and steroid free.
"The launch of re/cover is a milestone moment for Kao," said Karen Frank, president, Consumer Care Business, Americas and EMEA. "We are the first to bring this innovative system to the US market. It underscores our unwavering commitment to revolutionizing eczema care and maintaining our leadership in therapeutic skin solutions. With re/cover, we're not just changing the game; we're setting a new standard for excellence in skincare."
The line will launch Nov. 1, 2023 on recoverskincare.com for $39.99.