10.18.23
Global denim brand Wrangler and western fragrance trailblazer Tru Western have launched a new fragrance inspired by the expanse of the American West.
Rolling out in time for the holiday shopping season and rodeo’s biggest event of the year, the Wrangler National Finals Rodeo, Wrangler Original Cologne and Perfume are carefully crafted to embody the rugged confidence and bold spirit of the American cowboy, according to the brand.
“The fashion, luxury and fragrance categories will be forever influenced and inspired by the western lifestyle and the real cowboys of the American West,” said Jake Nagle, vice president brand growth, Tru Western. “It is an honor to translate such an iconic brand like Wrangler into a fragrance. Together, with our fragrance house partner, Firmenich, we’ve created two iconic year-round scents for consumers living the authentic western lifestyle as well as those who are simply inspired by it.”
Commitment to Quality
Originating in 1969, Tru Western, part of the Tru Fragrance & Beauty portfolio of brands, continues to build on its commitment to quality while honoring authentic western style through signature fragrances. Wrangler stands as a denim icon, making jeans “by cowboys for cowboys” since 1947.
“What we wear - clothing or fragrance - has a tremendous influence on our mentality and mood,” explained Jenni Broyles, senior vice president, Wrangler. “In collaborating with Tru Western, we wanted to create an original fragrance that transcends time and season to capture a scent that transports you to the beautiful, great expanse of the American West.”
Wrangler Original Cologne for men features bright citrus and rough-cut cinnamon threaded with wild lavender, cardamom herb and warm resins to create a cowboy scent. While Wrangler Original Perfume for women mixes notes of sun-ripened blackberry, pear and wild blooms infused with a soft musk.
Unique Packaging
The packaging is an ode to the earliest cowboys who wore Wrangler denim. The brand’s signature 13MWZ and 14MWZ “Cowboy Cut” Jeans with denim distressing are debossed on each carton and the internal box is adorned with vintage Wrangler bandana artwork. The iconic “W” stitching is embedded on each glass bottle, capped with a copper finish and branded button imprint.
Wrangler Original Scents are now available at truwestern.com and in select retailers across the US.
Additional Reading
Check out our full coverage of the fine fragrance industry here.