10.19.23
Pantene has tapped Kelsea Ballerini its newest face of the brand.
The Grammy-nominated songstress is kicking off a string of new talent announcements from Pantene, with more healthy hair ambassadors—each with their own unique hair type and texture—to be revealed in the coming weeks.
“I am beyond excited to kick off this partnership with Pantene, and I can’t wait to take my fans along for the ride,” said Ballerini. “If you’ve been following me for a while, you know that my hair has been through it over the past few years. I decided it’s time for a fresh start for my hair, which is why I’m working with Pantene to repair the damage and bring it back to health. I ask a lot from my hair, and I need it to be healthy so it can keep up!”
Performing artists in particular understand these concerns due to their constant heat styling, coloring and changing looks. Pantene offers hair care products at an affordable price point to repair damaged hair.
Pantene Challenge
Ballerini is embarking on a 12-week Pantene challenge where she will exclusively use Pantene hair products. With the help of Pantene scientists, she’ll examine the difference beneath the microscope for signs of improvement over time. She’ll also be sharing her healthy hair journey on social media, encouraging fans to join in on the challenge using #PanteneHair.
Kelsea will be starring in a campaign spotlighting Pantene products debuting early 2024.