11.02.23
Kao Corporation has revised its Action Policies on Conservation of Biodiversity and released them as the Action Policy on Biodiversity.
Kao, in conjunction with consumers, business partners and society in general, will continue actively to engage in biodiversity conservation and restoration, as well as to take actions that lead to the regeneration of nature.
Reversing and restoring biodiversity is an urgent issue in the world, along with climate change. Kao's business activities are dependent on the bounty of the earth's various ecosystems and biodiversity throughout its products' lifecycles. Kao revised its Basic Policy on Biodiversity in April 2022. The aim has been to reverse biodiversity from loss to recovery by reducing negative impacts on nature while increasing actions that have a positive impact.
Kao is actively promoting sustainable raw material procurement, the development of technologies to make effective use of limited raw materials, and activities aimed at achieving zero waste.
Kao's Action Policy on Biodiversity provides more detailed information on the contents of the Basic Policy on Biodiversity. In line with the Basic Policy, the guidelines reflect specific actions to maintain the ongoing trend back towards conservation and restoration of biodiversity and regeneration of nature, as well as Kao's stance on international biodiversity information disclosure and target setting. In addition, a new section, “Aiming for Symbiosis between People, Nature and Chemistry,” has been added to the policy to assess the impact of chemical substances on biodiversity and to demonstrate the company’s stance on addressing the challenges of both biodiversity and climate change.
Kao Launches Floating Linear Technology for Molton Brown Candle Decoration
For six weeks from Oct. 20 to Nov. 30 2023, Kao Corporation is offering a decoration service at Molton Brown, the luxury lifestyle brand with a British Royal Warrant, using patented floating linear decoration processing technology on the brand's product range of scented candles. It is available for a special limited time only at the Regent Street store in London.
This service marks the first implementation of the floating linear decoration processing technology announced in November 2022, which was developed in collaboration with B&R K.K.
This enables a high level of customization and a personalized decoration service
with a special feel. Kao's cosmetics business is further consolidating its global expansion and positions with Sensai, Molton Brown and Curél as its first runners. By using this technology for the first time in Molton Brown products, Kao is communicating its unique technology globally and further enhancing the presence of its cosmetics business:
Technology for decorative molding on product surfaces using a magnetically levitated linear transport system that allows a transfer plate (shuttle) composed of permanent magnets to float on a desk (segment) with a built-in electromagnetic coil and move around freely; and
Implementation of floating linear decoration processing technology.
In order to use the floating linear decoration processing technology for Molton Brown candles, a new control technology has been developed. This is able to detect the subtle unevenness of each individual candle surface and control the height (floating amount) of the linear transport unit up and down. This technology enables a constant height to be maintained from the surface of the candle, thereby achieving smooth and beautiful decorations.