11.10.23
L’Oréal Groupe has inked an exclusive partnership with Cosmo International Fragrances to bring a green sciences-based extraction process to fine fragrance creation. Made exclusively available to L’Oréal, the patent-pending technology is a waterless, low-energy, slow extraction process that is said to reveal the exact smell of an ingredient while preserving its integrity. The process, according to L’Oréal, will “open the door to new fragrance frontiers and enlarging the fragrance-maker’s scent library to include 100% natural and pure scent extracts.”
“Through this Green Sciences extraction process, we can experience the olfactive power of flowers in an authentic way, as if walking in a garden, field or forest,” said Barbara Lavernos, deputy CEO in charge of research, innovation and technology, L’Oréal. “With more than 100 in-house fragrance experts working in the Groupe, this exclusive alliance brings together a tour de force of perfumery anchored in its very heartland.”
Using only air, the extraction technology harnesses the volatile fragrance molecules of flowers, fruits and other natural ingredients without the need for heating, cooling or chemical solvents. Flowers retain their integrity and at the end of the process, can be recycled and re-used in a second extraction, helping reduce waste, according to the companies.
The collaboration will focus on bringing tuberose’s natural floral signature to a future fine fragrance targeted for release in 2024, said L’Oréal.
“True-to-life scents are the perfumer’s dream come true and the ultimate luxury quality. Together with Cosmo International Fragrances, our brands will take fine fragrance crafting to new heights by offering unprecedented olfactive authenticity, allowing natural ingredients to express their full olfactive identity like never before,” said Cyril Chapuy, President of L’Oréal Luxe. “As the world leader in fine fragrances, embracing sustainability throughout the whole fragrance value chain is not just a choice: it’s our conviction. From ingredient sourcing to refill adoption, we are innovating at every step to reduce our impact and shift towards a more responsible fragrance model."
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“Through this Green Sciences extraction process, we can experience the olfactive power of flowers in an authentic way, as if walking in a garden, field or forest,” said Barbara Lavernos, deputy CEO in charge of research, innovation and technology, L’Oréal. “With more than 100 in-house fragrance experts working in the Groupe, this exclusive alliance brings together a tour de force of perfumery anchored in its very heartland.”
Using only air, the extraction technology harnesses the volatile fragrance molecules of flowers, fruits and other natural ingredients without the need for heating, cooling or chemical solvents. Flowers retain their integrity and at the end of the process, can be recycled and re-used in a second extraction, helping reduce waste, according to the companies.
The collaboration will focus on bringing tuberose’s natural floral signature to a future fine fragrance targeted for release in 2024, said L’Oréal.
“True-to-life scents are the perfumer’s dream come true and the ultimate luxury quality. Together with Cosmo International Fragrances, our brands will take fine fragrance crafting to new heights by offering unprecedented olfactive authenticity, allowing natural ingredients to express their full olfactive identity like never before,” said Cyril Chapuy, President of L’Oréal Luxe. “As the world leader in fine fragrances, embracing sustainability throughout the whole fragrance value chain is not just a choice: it’s our conviction. From ingredient sourcing to refill adoption, we are innovating at every step to reduce our impact and shift towards a more responsible fragrance model."
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