11.21.23
In Cancun, Mexico, on Nov. 6, GK Hair hosted an event in Cancun with a diverse group of educators and beauty professionals from the US, Chile, Honduras, Trinidad and Tobago.
CEO Van Tibolli, along with international teams, including Federico, GK Hair Artistic Director from Italy, Manuel, a top stylist from Chile and Keva, GK Hair brand ambassador from the US, joined forces to elevate GK Hair's commitment to pioneering excellence and creativity in the beauty sector.
'Significant' Product Launches
The event showcased significant product launches. Notably, the expanded Juvexin Cream Color line took center stage, boasting an impressive 125 shades and impressive new vegan lightning products. Attendees had the opportunity to learn and participate in the transformative effects of this extended color range, aimed to inspire stylists and colorists globally, the brand said.
The event highlighted GK Hair's innovative Lightening Masque with Hyaluronic Acid, a product that brightens and rejuvenates hair with each application. Additionally, the brand debuted its Lightening Powder Zero with Argan Oil, both featuring an innovative formula that not only promises “unmatched lightening effects” but nourishes and protects hair, the brand says. Both lightening products offer nine levels of lift to the hair.
"The success of the event solidifies our commitment to continuing to bring hairstylists together to learn about GK Hair products through global events around the world,” said Tibolli.