12.04.23
According to Nielsen IQ and The Kline Group, these are the top indie brands “disrupting the industry” and those with most potential for acquisition in the coming year:
Danessa Myricks Beauty
Dossier
Good Molecules
Haus Labs
IGK
Jones Road Beauty
Juvia’s Place
Megababe
Merit
Osea
Peach Slices
Starface
Tower 28
Truskin
Verb Ghost
Looking ahead, these indies are expected to continue leading growth over the total beauty category with an average of 19% expected growth in 2028, according to Nielsen IQ and The Kline Group.