12.14.23
Estée Lauder has announced a new Skin Longevity platform, including the formation of a "longevity expert" collective across multiple disciplines to educate and empower consumers to rethink how they approach skincare and lifestyle. The effort is designed to reframe the conversation from anti-aging to visible age reversal.
In tandem, the beauty brand says it will also support the Stanford Center on Longevity and its new program on aesthetics and culture, whose work will include research assessing perceptions on longevity and vitality.“The Estée Lauder brand has always been at the forefront of breakthrough skin science,” said Justin Boxford, global brand president, Estée Lauder. “Longevity is one of the fastest growing movements in the beauty and wellness industries, with multi-generational consumer interest in biohacking and age-reversal practices at an all-time high. Estée Lauder has been pioneering skin longevity research for more than 15 years, and we already have the proven technology to reveal visible age reversal. We see this as a truly pivotal moment for the brand to disrupt the industry, changing what we know about skin aging and reimagining skincare for the future.”
The research has led to a new launch next month; in January Estée Lauder will unveil Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème, with Sirtivity-LP which it says reveals visible age reversal starting in just 14 days.
Collaboration with the Stanford Center on Longevity
As the inaugural supporter of the Stanford Center on Longevity’s new program on aesthetics and culture, Estée Lauder has made an initial three-year commitment to help fund a wide range of research activities, including New Map of Life post-doctoral fellowships and other work to advance the understanding of perceptions on longevity and vitality.“We are thrilled to be collaborating with the Stanford Center on Longevity, a leading authority advancing longevity research,” said Boxford. “Through the support of their new Program of Aesthetics & Culture, our goal is to build the data-driven foundation from which to shape the future of aesthetics and extend skin healthspan.”
The Stanford Center on Longevity aims to accelerate and implement scientific discoveries, technological advances, behavioral practices, and social norms so that century-long lives are healthy and rewarding.
“We know that aging well involves feeling good about ourselves. Yet, little research has explored links between appearance and well-being,” said Laura L. Carstensen, Ph.D., professor of psychology; Fairleigh S. Dickinson Jr. Professor in Public Policy and the Director of the Stanford Center on Longevity. “Extended life expectancy offers us the opportunity to gain a deeper understanding about how people subjectively experience vitality and communicate this experience to others. We believe that skin, as the largest organ, plays a sizeable role in conveying this vitality. With support from with Estée Lauder, we look forward to further exploration of how physical appearance and visible skin health influences perceptions of aging.”
The Estée Lauder Longevity Collective
Estée Lauder’s new Longevity Collective will be a curated group of influential experts and global pioneers in longevity science and lifestyle. Beginning in January, the Estée Lauder Longevity Collective will serve as a brand advisory board, bringing the insights, research findings, and resources to inform Estée Lauder’s ongoing approach to skin longevity research.Members of the Longevity Collective are:
• Estée Lauder scientist Dr. Nadine Pernodet, senior vice president, bioscience, Global R&D
• Dr. Danica Chen, professor, metabolic biology, nutritional sciences and toxicology, University of California Berkeley
• Jennifer Garrison, Ph.D., assistant professor, Buck Institute for Research on Aging and co-founder and director, Global Consortium for Reproductive Longevity & Equality
• Dr. Mark Lachs, Irene and Roy Psaty Distinguished Professor of Medicine and co-director for the Center of Aging Research & Clinical Care at Weill Cornell Medicine
• Dr. Zakia Rahman, clinical professor of dermatology, Stanford University School of Medicine
• Serena Liang Jing, New Map of Life Fellow, Stanford Center on Longevity
• Michael Clinton, founder and CEO, ROAR Forward
In addition, long-standing Estée Lauder Global Brand Ambassador Carolyn Murphy will serve as a member of the Longevity Collective, sharing her beauty, wellness and lifestyle insights. She has worked with Estée Lauder brand for more than two decades.
The collective’s members will also participate in events, media and content partnerships, as well as editorial on the brand’s new online content hub to educate and drive conversation around healthspan versus lifespan and aging well, said the beauty brand.
“My grandmother, Estée, was a trailblazer. She was ahead of her time in every way and changed how we think about aging, confidence, and beauty. Today, the Estée Lauder brand continues to embody her pioneer spirit, and I think she would be incredibly excited to see her namesake brand leading the new skin longevity movement and inspiring consumers everywhere to live well at any age," said Aerin Lauder, founder and creative director of Aerin, and style and design director of Estée Lauder ReNutriv.