12.17.23
It seems like 2023 came and went. But in the world of skincare, and in the #agereversal era, time is going slowly, and that means turning back the clock on the appearance of skin.
According to New York City-based beauty trend tracker Spate, the moment’s top two trends in skin care are snail serum and AviClear laser.
Snail Mucin
Slow and steady wins the race. And skincare enthusiasts are assuming the role of the snail when it comes to a youthful appearance. Snail mucin – the sticky mucus left behind by snails – carries many important skincare benefits such as moisturization, protection and healing. According to Spate, the derivative trend, snail serum, has experienced a remarkable +305.2% YoY growth and is likely to endure, with only a few market leaders currently (CosRx, Lunkin and Benton).
The snail mucin fascination, however, doesn’t stop at serum. Consumers are searching for other product formats like toner and essence, indicating a desire for this ingredient in different steps of their skincare routine.
AviClear Laser
When it comes to good skin, consumers are playing a game of laser tag. And they’re willing to consider a hefty price tag for porcelain skin. The Aviclear laser is the first FDA-cleared energy device for the treatment of mild, moderate and severe acne. The top searches for Aviclear include Aviclear laser near me, Aviclear laser cost, Aviclear laser reviews, Accure laser versus Aviclear, and Aviclear laser before and after.
Queries such as “near me” and “cost” indicate that consumers are actively seeking resources and information on how to access this treatment. Searches for reviews, before-and-after comparisons, as well as Accure versus Aviclear, highlight consumers’ interest in the effectiveness of the laser, which is to be expected with any splurge treatment. A session in Manhattan can set consumers back anywhere up to $3,900 for a series of three AviClear treatments.