12.19.23
Beauty brand Iris&Romeo is expanding into Sephora. The retail expansion comes in conjunction with a Series A partnership backed by US-based investment firm, True Beauty Ventures.
The brand's hero essentials will launch on Sephora.com on December 26, including its well-known Weekend Skin SPF 50 and Best Skin Days products.
"Launching at Sephora is a pivotal moment for our brand. It gives us an opportunity to tell our story on a bigger level and for a whole new group of customers to try our products and fall in love," expressed Michele Gough-Baril, the company's founder, "for me personally, it's a dream come true moment because I've worked with Sephora for many years on other brands, and to do it now with the brand I founded is beyond exciting."
The brand made inked its first national retail deal earlier this year with Credo, as reported by Happi.com
"We are thrilled to bring on True Beauty Ventures as our Series A lead. Rich and Cristina's expertise in the early stage beauty space is unparalleled. Having Cristina on our board will be incredibly valuable as we scale," said Tara Desai, CEO. She joined Iris&Romeo in 2022, after working for brands such as Estée Lauder and Marc Jacobs.
"This Series A funding will unlock the brand's ability to reach more consumers. Our existing customer base is exceptionally loyal. Strengthening our ability to reach her in more places will accelerate our growth, especially within our 35+ demographic,” Desai added.
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The brand's hero essentials will launch on Sephora.com on December 26, including its well-known Weekend Skin SPF 50 and Best Skin Days products.
"Launching at Sephora is a pivotal moment for our brand. It gives us an opportunity to tell our story on a bigger level and for a whole new group of customers to try our products and fall in love," expressed Michele Gough-Baril, the company's founder, "for me personally, it's a dream come true moment because I've worked with Sephora for many years on other brands, and to do it now with the brand I founded is beyond exciting."
The brand made inked its first national retail deal earlier this year with Credo, as reported by Happi.com
Series A Funding
Iris & Romeo plans to use capital to improve retail readiness through supply chain sufficiencies, elevating brand-first content, and securing key hires to complement its current best-in-class team."We are thrilled to bring on True Beauty Ventures as our Series A lead. Rich and Cristina's expertise in the early stage beauty space is unparalleled. Having Cristina on our board will be incredibly valuable as we scale," said Tara Desai, CEO. She joined Iris&Romeo in 2022, after working for brands such as Estée Lauder and Marc Jacobs.
"This Series A funding will unlock the brand's ability to reach more consumers. Our existing customer base is exceptionally loyal. Strengthening our ability to reach her in more places will accelerate our growth, especially within our 35+ demographic,” Desai added.
Additional Reading
Clean Beauty Brand Iris & Romeo’s 'Weekend Skin’ Delivers SPF and Vitamin C in Multitasker FormatUnilever Ventures and True Beauty Ventures Make Inaugural Investment in Fragrance with The 7 Virtues