Ilia Beauty's latest skincare innovation is The Base Face Milk.
Ingredients include: Hyaluronic Acid, a Barrier Renewal Complex, Microalgae Extract, Prickly Pear Flower Extract, Allantoin and Plant-Based Squalane.
Building on the success of Ilia's recent skincare launches—the sought-after Bright Start Activated Eye Cream, which has sold out three times since the launch; and The Cleanse Soft Foaming Cleanser—the brand continues to push the boundaries in the skincare category with pragmatic and effective products, said its founder Sasha Plavsic.
"As we enter 2024, the skincare landscape continues to get more and more crowded. Consumers feel overwhelmed by complicated, multi-step routines and an endless barrage of product offerings. Guided by a skincare-first approach, the customer craves simplicity and ease in her beauty ritual—without sacrificing clean and effective ingredients, Plavsic said.
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