01.10.24
Global market research firm Mintel has launched Mintel Leap, which it says is "market intelligence AI" that can fundamentally change how businesses conduct research.
“Mintel Leap is an AI game-changer,” said Matt Nelson, Mintel CEO. “By utilizing cutting-edge generative AI, billions of data points and years’ worth of Mintel’s unparalleled analyst expertise can now be discovered and summarized in seconds.”
Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research and analyst expertise. With speed, quality and accuracy, Mintel Leap delivers research and recommendations on people, products and categories—vital for businesses looking to inform their innovation and marketing strategies.
Leveraging the Power of AI
By quickly exploring Mintel's wide-ranging data and expert human analysis, Leap touts its delivery of succinct responses to brands’ everyday prompts. These include “Analyze the changing demographics of beauty e-commerce consumers and the impact on purchasing habits;” “Provide an analysis of the competitive financial services landscape;” or “What are current supply chain challenges in the foodservice industry and some potential solutions?”
Its easy-to-use platform makes it seamless for all skill levels from a junior strategist to a chief marketing officer to grasp a new category or shifting consumer trends, freeing their time to focus on more value-added work.
“Our clients are beginning to leverage the power of AI to drive organizational efficiency; however, understanding how and where to incorporate AI into business practices isn’t always clear,” explained Nelson. “With Mintel Leap’s closed-loop generative AI platform, we’ve eliminated information overload and supercharged our clients’ ability to get trusted, data-driven insights faster than ever, saving them valuable time. The implications for improved operational efficiency, product development and marketing strategy are genuinely unrivalled, enabling our clients to make informed decisions quickly and confidently.”