01.17.24
Following the recent acquisition of Fromm International by Firelight Capital Partners and appointment of Martin Okner as CEO, Fromm International has appointed Rachel Lavipour to the role of executive vice president of sales, a newly created role for the company.
In this position, Lavipour will play a key role in leading and refining Fromm International's sales strategies, fostering revenue growth and expanding market presence. With her extensive background in sales management, Lavipour is well-positioned to guide the sales team toward new milestones, further solidifying Fromm International's standing as a global leader in the beauty industry, creating lines of innovative tools, accessories and beauty essentials for both professionals and consumers, the company said.
In this position, Lavipour will play a key role in leading and refining Fromm International's sales strategies, fostering revenue growth and expanding market presence. With her extensive background in sales management, Lavipour is well-positioned to guide the sales team toward new milestones, further solidifying Fromm International's standing as a global leader in the beauty industry, creating lines of innovative tools, accessories and beauty essentials for both professionals and consumers, the company said.
Prior to joining Fromm International, Lavipour has consistently demonstrated "exceptional leadership skills" and a "profound" understanding of the beauty market. A beauty industry vet of nearly two decades, her expertise lies in scaling businesses and brands in the industry. Since graduating from the University of Pennsylvania, she has built her career at notable brands such as Wynn Resorts, La Prairie and most recently at Malin + Goetz, where held various roles in the past decade.