01.22.24
Vegan Gen Z hair care brand Hair Proud has expanded into CVS.
The brand will join in the beauty retailer in over 1,000 doors beginning this month, the company said.
“We’re thrilled to see how quickly Gen Zs around the US have fallen in love with Hair Proud. Our partnership with CVS helps us further expand our retail footfall and reach new customers across the US," said Nora Zukaauskaite, globlal marketing director, Hair Proud. "We are beyond excited to welcome them into our ever growing super engaged #TeamProud community and provide them with products that are affordable and easy to use which are gently formulated with results driven, science led and natural ingredients that are suitable for all hair types. We will be introducing new customers to our TikTok viral favorites and bestsellers. As the brand continues its rapid growth, we’re proud to be joining CVS’s expanding beauty portfolio.”
The brand will join in the beauty retailer in over 1,000 doors beginning this month, the company said.
“We’re thrilled to see how quickly Gen Zs around the US have fallen in love with Hair Proud. Our partnership with CVS helps us further expand our retail footfall and reach new customers across the US," said Nora Zukaauskaite, globlal marketing director, Hair Proud. "We are beyond excited to welcome them into our ever growing super engaged #TeamProud community and provide them with products that are affordable and easy to use which are gently formulated with results driven, science led and natural ingredients that are suitable for all hair types. We will be introducing new customers to our TikTok viral favorites and bestsellers. As the brand continues its rapid growth, we’re proud to be joining CVS’s expanding beauty portfolio.”
Inclusive Selection
Hair Proud says it advocates what Gen Z consumers wants and looks for in a brand: high performance, balanced haircare formulations at an affordable price point, powered by an optimum combination of clinically-proven actives and hair and scalp loving natural ingredients and proudly suitable for all hair types.
As part of the expansive CVS beauty portfolio, Hair Proud brings its inclusive selection of best-selling products, alongside TikTok viral favorite Glass Hair, bestsellers All Inclusive and Revive and Repair Shampoo and Conditioner.
Hair Proud launched at Walmart and Walmart.com in February 2023 marking CVS as the next US retailer that the brand has partnered with and added to their roster.