01.29.24
Hairitage by Mindy McKnight, a pioneer in inclusive haircare, is making its products accessible to more consumers nationwide with its recent expansion into key consumer goods retailers.
In early February, the curated Hairitage assortment is launching at Kroger stores and Kroger.com; the select bestsellers have been available at CVS stores and CVS.com and HEB stores and HEB.com since early January.
The full Hairitage collection of haircare, tools, accessories and body care products will continue to be available on Walmart.com and Walmart stores nationwide.
"We've been listening to what the Hairitage community wants, and I'm so excited to expand into new retailers, making Hairitage more accessible to all families," said Mindy McKnight, Hairitage founder and CEO. "As one of the top hair care brands at Walmart, offered in the company of legacy brands that have been around for 15-plus years, our expansion into Kroger, CVS and HEB will help us continue our mission to provide clean and high performing hair care products that are not only efficacious but also affordable."
Originally available as a haircare line with 16 SKUs, the brand, launched in 2020, expanded its Walmart presence to a full collection of haircare, body care, tools and accessories, bringing the latest innovation in personal care to the consumers.
The select Hairitage haircare assortment ranges in price from $8.99 to $10.49.