01.30.24
YSL Beauty has named Brazilian actress and model Bruna Marquezine as its newest US makeup ambassador.
Marquezine joins fellow brand ambassadors Lila Moss and Lil Nas X.
"YSL Beauty celebrates a limitless mindset that encourages empowerment through the creative expression of makeup,” said Emilie Poisson, general manager, YSL Beauty. “We're excited to welcome Bruna Marquezine who epitomizes this spirit, bringing an effortless edge and unapologetic confidence to inspire everyone to embrace their own beauty."
Candy Glaze Campaign
Marquezine will star in YSL Beauty's "Sweet Like Candy" makeup campaign to promote the brand’s new Candy Glaze Lip Gloss.
Purportedly the first lip gloss stick on the market, Candy Glaze was what the brand called a “viral sensation.” Candy Glaze melts onto lips for a juicy shine, without the stickiness, per marketers. The shine of a gloss meets the care of a balm in 12 glassy shades supercharged with hyaluronic acid and pomegranate extract for plumper, more hydrated lips with up to 24-hour moisture, the brand says.
"Not only have I been using YSL Beauty makeup products for years, but I share so many values with the iconic brand, including the importance of authenticity, inclusivity, and uplifting female,” said Marquezine. “Together, I hope we can showcase the underlying strength that lies within beauty. Beauty is subjective, which has always been so empowering to me. I'm going to own my looks and I hope you do too – and that you feel so proud doing so.”
Starring in key YSL Beauty makeup campaigns, featuring the viral hit Candy Glaze Lip Gloss Stick, the Couture Mini Clutch eyeshadow quad, the Lash Clash mascara, as well as the Touche Eclat brightening pen, Marquezine will also star in paid social, street out of home, digital media, and red-carpet appearances for the brand.