02.01.24
Coty Inc. has renewed its 20-year license agreement with Bruno Banani.
The partnership comes as Bruno Banani celebrates its 30th anniversary.
“Since winning the license in 2015, Coty has cemented Bruno Banani’s position as Germany’s leading fragrance brand with the iconic Man and Woman,” said Sue Nabi, CEO. “With the introduction of further blockbuster fragrance innovations, such as Loyal Man and Magnetic Woman, as well as other highly successful body care lines, Coty has built Bruno Banani into one of the leading consumer beauty brands in Germany, Benelux, and Eastern Europe.”
The partnership follows the successful renovation of the brand and its ongoing premiumization strategy, the company said. Coty and Bruno Banani plan to build upon this success through their shared vision of achieving further growth in female fragrances, attracting more younger consumers and capitalizing on the white space opportunity of scented care over the next 20 years, officials said.
Bruno Banani will focus on consolidating its position with consumers in established markets, through the continued expansion and premiumization of its portfolio into new categories and innovations.