02.01.24
Henkel has signed an agreement to acquire the Vidal Sassoon brand and the related hair care business in Greater China from Procter & Gamble.
The addition of this brand complements the local portfolio of Henkel Consumer Brands in China by covering a white spot in the premium retail segment, officials said.
The Vidal Sassoon portfolio focuses on the hair care segment with shampoos and conditioners, but also offers products around styling and treatments. The business holds a “strong position” in the Chinese market and generated sales of more than 200 million euros in fiscal year 2022-2023, official said.
Henkel CEO Carsten Knobel said the transaction will be a “step-change” for its Consumer Brands business in China providing the opportunity to further scale the business in one of its core categories.
“With this acquisition, we are able to offer a complete portfolio of hair innovations to consumers in China – across Schwarzkopf, Schwarzkopf Professional, Shiseido Professional, as well as Vidal Sassoon,” said Wolfgang König, executive vice president, Henkel.