02.04.24
Sol de Janeiro is the next beauty brand to launch onto Roblox.
Participants will be afforded the opportunity to virtually explore the best of Rio de Janeiro, Brazil, while connecting with community members and gaining deeper insights into Sol de Janeiro products, per the brand.
To amplify the initiative, Sol de Janeiro has joined forces with prominent gaming influencers including Manny Gutierrez, Brooke Ashley, Kennedy Rose, Tara Moon and Megan Letter.
Glowing Avatars, Educational Scavenger Hunts
Users can select compliments from a compliment wheel and share them with others. Upon receiving a compliment, they can choose to accept it, resulting in glowing avatars and a confidence boost for the giver and receiver.
The Sol de Janeiro Universe will also include two educational scavenger hunts focused on sustainability and the annual Brazilian Carnival tradition timed to the digital realm – Feb. 9-17, 2024. The sustainability scavenger hunt aims to educate community members about the brand's commitment to sustainable practices, while the Carnaval scavenger hunt will celebrate the annual Brazil Carnaval tradition, inviting them to explore Rio de Janeiro landmarks and encouraging them to find key event elements while learning how each is part of the tradition.