02.12.24
Hero Cosmetics, a leader in skincare for acne-prone skin and maker of Mighty Patch pimple patches, has named Forbes’ 30 Under 30 Creator Alix Earle as its first global face of the brand.
Earle will have conversations about her acne journey and be a part of brand campaigns. She will join Hero’s mission to spread skin positivity, dispel the stigma around acne and help consumers find confidence in their skin.
“I couldn’t be more excited and honored to be the first-ever global face of Hero Cosmetics,” said Earle. “When it comes to my skincare journey, it took a while to find what really works for me. As someone who has openly struggled with acne since middle school, I know how emotionally frustrating and defeating it can feel when you can’t find a product that works. I was first introduced to Hero a few years ago, and their pimple patches instantly became a part of my daily skincare routine. I’m so proud to work with a brand like Hero that promotes skin positivity and confidence.”