02.13.24
Cleancult is rolling out new concentrated laundry detergent sheets that contain three stain-fighting enzymes. Available for purchase now on www.Cleancult.com and Amazon, the new solid format will hit Walmart stores nationwide in April. Other retailers are expected to stock the sheets later this year, according to the brand.
"The ultra-concentrated sheets have been a long time in the making as we wanted to create something that's powerful on stains, easy to use, and gentle on clothes and our planet,” said Cleancult CEO and Co-Founder Ryan Lupberger.
The sheets are effective at lower temperatures, added Lupberger. The brand says it has incorporated a proprietary blend of protease, lipase, and mannanase into the sheets, which work in all machines, including high efficiency units.
Cleancult's sheets are available in Wild Lavender scent and a new new Fresh Linen scent. A Free and Clear version without fragrance is also available.
The box also debuts Cleancult's “Post to Purge” social initiative that gives consumers the power to purge plastic; in partnership with rePurpose Global, Cleancult will remove 10 plastic bottles from the environment every time a consumer shares a photo with their laundry sheet box and the #trashplastic hashtag.
"The ultra-concentrated sheets have been a long time in the making as we wanted to create something that's powerful on stains, easy to use, and gentle on clothes and our planet,” said Cleancult CEO and Co-Founder Ryan Lupberger.
The sheets are effective at lower temperatures, added Lupberger. The brand says it has incorporated a proprietary blend of protease, lipase, and mannanase into the sheets, which work in all machines, including high efficiency units.
Cleancult's sheets are available in Wild Lavender scent and a new new Fresh Linen scent. A Free and Clear version without fragrance is also available.
Post to Purge Initiative
Cleancult's sheets are housed in a 100% plastic-free and recyclable paper drawer box.The box also debuts Cleancult's “Post to Purge” social initiative that gives consumers the power to purge plastic; in partnership with rePurpose Global, Cleancult will remove 10 plastic bottles from the environment every time a consumer shares a photo with their laundry sheet box and the #trashplastic hashtag.