02.20.24
Whirlpool Corporation's original laundry detergent Swash is putting a spin on laundry routines with a new look and feel debuting at retailers this month.
The new packaging features bright, bold colors and a playful new look, as well as a re-engineered auto-stop top for easier dosing, officials said.
The newly rebranded Swash Laundry Detergent is available in three scents: Smells Like Clean Laundry, Smells Like Nothing and Smells Like Vacation.
"We're thrilled to reveal a reimagined aesthetic for Swash that reflects the power and personality of this small but mighty detergent bottle," said Amanda Herman, brand manager, CPG at Whirlpool Corporation. "Swash has so much to offer consumers with its eight times-concentrated formula, and this rebrand will help give it the attention it deserves."
‘Laundry Court’ Campaign
In addition to the new packaging, Swash Laundry Detergent has launched a new advertising campaign, "Laundry Court." The comical spot features Jury Duty's Ronald Gladden return to the jury box as a courtroom deliberates the concept that Swash Laundry Detergent can make it easy to clean up the “wildest” of laundry messes.
One bottle of Swash Laundry Detergent washes 80 regular loads of laundry and is compatible with HE and non-HE washing machines.
The newly rebranded Swash Laundry Detergent is now available online at Amazon and Whirlpool for $17.99.
Watch the advertising campaign below: